ERLIN - SH Cosmetics
ERLIN, the purest and the safest cosmetis brand found in nature, is a professional cosmetic brand created by a collaboration of cosmetics research institutes and estheticians. We have brightening, soothing products as well as wrinkle care ones. Our Vision:The best humanism The best humanism is based on infinite love for all human beings. Under our motto that human beings are the most beautiful creations,We supply only cosmetics with the best quality and most effective products to maximize the Beauty. COMPREHENSION Identify and understand each type of skin and skin troubles. Try to provide the best solutions and products. HONORTreat our customers with sincerity. Do our best to communicate with our customers. EFFORTSListen to our customers and try to solve all skin problems together. Try to do our best effort to make skin healthy and beautiful. ENVIRONMENTCare about the environment as must as your skin.Preserves the environment by actively participating in establishing an environment frendly management.
Company Introduction
ERLIN, the purest and the safest cosmetis brand found in nature, is a professional cosmetic brand created by a collaboration of cosmetics research institutes and estheticians. We have brightening, soothing products as well as wrinkle care ones.
Our Vision:The best humanism
The best humanism is based on infinite love for all human beings.
Under our motto that human beings are the most beautiful creations,
We supply only cosmetics with the best quality and most effective products
to maximize the Beauty.
COMPREHENSION
Identify and understand each type of skin and skin troubles.
Try to provide the best solutions and products.
HONOR
Treat our customers with sincerity.
Do our best to communicate with our customers.
EFFORTS
Listen to our customers and try to solve all skin problems together.
Try to do our best effort to make skin healthy and beautiful.
ENVIRONMENT
Care about the environment as must as your skin.
Preserves the environment by actively participating in establishing an environment frendly management.
Detailed Company Information
SH COSMETICS GROUP
- Business Type Manufacturer
- Year Established 2005
- Location South Korea
- Main Markets China,Malaysia,Philippines,Thailand,Viet Nam
- Total Employees 1-50 People
- Homepage http://shcosmetics.co.kr/
- President LEE, SONG-HO
- Phone +82-2-3018-4587 02-564-4588
- FAX +82-2-564-2231
- Address Seoul, Seocho-gu, Seochojungang-ro 2-gil,42, Seocho-gu, Seoul, Korea
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Product Category
Beauty & Personal Care > Personal Care > Facial Care
Beauty & Personal Care > Personal Care > Facial Care > Face Mask
Beauty & Personal Care > Personal Care > Facial Care > Other Facial Care
Beauty & Personal Care > Personal Care > Facial Care > Skin Care Serum - Factory Information
Additional Introduction
OUR BRAND - ERLIN
ERLIN means “sprouts” and “young leaves”.
Based on this meaning,
We are using only the natural and safest raw materials of vegetable origin.
The brand philosophy is the rapid improvement of various types of problems.
To protect the precious skin and beauty of our customers,
to enhance the selfesteem of those who value themselves most,
we are striving for continuous research and development
by sharing ERLIN’s excellent ingredients and innovative technologies with product researchers.
After launching the ERLIN brand in 2012,
we have been recognized for our product power and brand philosophy in Korea.
We are positioning ourselves as a trustworthy export company
with strong competitiveness in the global market.
∨Selected vegetable origin raw materials
∨Patent certification
Whitening and anti-aging consist of ingredients certified by KFDA.
∨Professional/Essential cosmetics
Aesthetic+medical, providing fundamental and systematic prescriptions.
OUR MARKETING - TRADEMARK
OUR MARKETING - OFFLINE
SH Cosmetics Group participates in about more than 20 overseas exhibitions
in Asia, Europe, the CIS region and the Middle East every year.
Moreover, through continuous participation in the fair,
we secure local market research and new product development ideas.
ERLIN is receiving attention of overseas influencers with its outstanding product power.
Overseas influencers come first, so it makes image of our company more remarkable.
OUR MARKETING - ONLINE
In order to deliver more accurate and understandable brand value information to consumers,
we created brand-specific website, it also helps us to collect data through data analtsis.
The collected data is used as strategic data fir future marketing.
Continuous updates on website are increasing the return rate and attracting consumer attention.
We plan various communication channels such as SNS channel, brand page and etc.
Based on our understanding of SNS channels,
we produce contents that induce direct active communication with consumer
and evokes sympathy among them.
We plan various types of events and promotions based on the insight data of the contents,
and through it we succesfully make potential customers into purchasing customers.
Our History
- APR, 2019 Established our headquarters factory Launched ERLIN New Product CELL N-BTX SERUM Launched ERLIN New Product SPOT CREAM LINE Registered ERLIN trademark in Taiwan and Canada
- MAY, 2018 Launched
- MAY, 2017 Released New ERLIN product N-BTX +P Registered ERLIN trademark in Japan, USA
- OCT, 2016 Entered Doosan Duty Free Shop with Erlin Brand Registered ERLIN trademark in China, Hongkong
- MAR, 2015 Registered ERLIN trademark in Singapore, Malaysia
- JUN, 2014 Changed its name to SH Cosmetics Group and moved to a new office in Seocho-dong (center of Seoul) Acquired ERLIN design patent and ISO9001 (quality management system) certification Released new ERLIN Coconut soothing repair mask
- SEP, 2013 Getting of functional patent ingredients certified by KFDA (Korea Food and Drug Administration) related to whitening and anti-aging
- NOV, 2012 Launching own Korean cosmetic brand Erlin and starting to export to overseas market
- JUL, 2011 Distributorship agreement with France Cosmetic Research Group (SOSKIN France)
- OCT, 2005 Distributorship agreement with France Cosmetic Research Group (SOSKIN France) Foundation SOSKIN Korea Company (Changed its name to SH Cosmetics Group in 2014) Distributorship agreement with Italian company M.MAGI